Being Human, or anything that can be objectified, is like being a shadow.
A shadow has no dimension or substance - it is an appearance caused by the absorption of light/energy.
Building Brand You is a kind of 'getting out of the way' so that one's true nature shines without obstruction...
In this light the 'practice' of Building Brand You is experiential and it is when 'you' are absent - then source and result are one - the source, one's true nature, is doing - in this latter case there is no shadow - only the light of being.
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